Brand Design · Digital Design
KISS Re-Branding
A fresh expression across digital channels.
Byeol Kim
KISS
Brand Design · Digital Design
Project overview
A KISS brand relaunch supported by a coordinated digital expression across multiple channels.
My contribution
Led the design and delivery of digital assets supporting the brand relaunch.
Scope of work
Website and PDP design, homepage banners, email and SMS, paid social motion, Instagram stories, retailer creative, Amazon Premium A+, infographics, and photography direction.
Website new look
04 ASSETSDescription:
The KISS relaunch website brings a refreshed brand expression into the shopping journey, from collection discovery to product detail. I designed desktop and mobile layouts for the landing page and PDP to connect campaign storytelling with product information.
Focus:
- Clear collection hierarchy
- Consistent brand expression across screen sizes
- Product education and shopping details
Design Outcome:
The landing page and PDP work together as a cohesive digital experience, carrying the new look from introduction to individual product exploration.
Landing page
Product detail page
Campaign banners
02 ASSETSThe relaunch homepage banner shown in desktop and mobile website mockups.
Email & SMS
02 ASSETSAnimated relaunch creative presented in mail and messaging mockups. Scroll inside the email to see the full design; SMS message copy is illustrative.
Text Message · SMS
Today 9:41 AM
The new KISS is here. Discover a new look, more nails, and a better fit.
Explore the collection Reply STOP to opt out.Meta ad
08 ASSETSDescription:
The paid social creative translates the relaunch into a family of vertical motion assets, combining product packages, collection color, and concise launch messaging.
Focus:
- Motion-led product storytelling
- Collection-specific color and package focus
- Vertical creative for mobile placements
Design Outcome:
The assets form a coordinated launch system across Core, Glam, Icon, Luxe, and Nail Drip.
Retailer experience
07 ASSETSDescription:
Retailer creative adapts the KISS relaunch identity to different shopping environments and media formats. The work includes a Walmart storefront and a suite of CVS display assets.
Focus:
- Brand consistency across retailer formats
- Flexible compositions for wide and vertical placements
- Clear product focus at different sizes
Design Outcome:
The final creative system carries a recognizable relaunch message across storefront and display placements.
CVS media assets
Amazon Premium A+
02 ASSETSDescription:
Amazon Premium A+ content brings the new KISS identity into a product education experience. Desktop and mobile designs combine collection storytelling, benefits, application details, and lifestyle imagery.
Focus:
- Dedicated desktop and mobile layouts
- Product information with a clear visual hierarchy
- A balance of brand story and practical guidance
Design Outcome:
Both versions present the same brand direction with content structured for their respective screen formats.
Product infographics
10 ASSETSDescription:
Product infographics explain the differences between collections, key benefits, application steps, and product details. The visuals connect the relaunch palette with information shoppers can scan quickly.
Focus:
- Collection and finish differentiation
- Step-by-step application guidance
- Product benefits, sizing, and package details
Design Outcome:
The assets are designed to support informed product selection by answering common questions visually, from how the nails apply to what is included.
Product education · CM collection
Photography direction
10 ASSETSDescription:
The relaunch photography brings together styled model imagery and package still life. These selections show the visual direction behind product-focused lifestyle moments and collection-specific compositions.
Focus:
- Manicure visibility in natural lifestyle poses
- Collection color and mood
- Package storytelling through props and composition
Design Outcome:
The photography establishes a consistent library of visuals for the website, campaign creative, and product education.
Model direction
Package direction
Instagram stories
03 ASSETSCollection-led story creative for Core, Glam, and Icon, shown within mobile story mockups.