Web Design · Digital Campaign · Graphic Design

The Summer I Turned Pretty × KISS

A screen-to-brand collaboration.

DESIGNER

Byeol Kim

BRAND

KISS

FOCUS

Web Design · Digital Campaign · Graphic Design

Project Overview

The Summer I Turned Pretty × KISS

Role: Lead Web Designer
Duration: 5 Weeks
Scope: Web, Email, SMS, Social, Amazon
Tools: Figma, Photoshop, Illustrator

The Challenge

Translate a popular entertainment collaboration into a cohesive digital experience that connects storytelling with product discovery across multiple channels.

My Approach

Created a unified visual direction across campaign landing pages, email, social, and retail assets, balancing the series-inspired aesthetic with clear product messaging.

The Outcome

Delivered a coordinated suite of digital campaign assets across brand-owned and retail platforms, creating a consistent experience across customer touchpoints.

Landing page

02 ASSETS

Description:

As part of the KISS and imPRESS digital collaboration with The Summer I Turned Pretty, I led the design of a dedicated landing page that brought the series and our nail brands together through a curated product experience. The goal was to deepen engagement with the show’s core fan base while introducing the series to new audiences through an accessible and immersive digital experience. By connecting KISS and imPRESS nail products with the world of The Summer I Turned Pretty, the page gave fans a new way to engage with the series and experience the story beyond the screen.

Software Skills:

Figma
Adobe Photoshop
Adobe Illustrator
Midjourney

Position:

Lead Web Designer

KISS and imPRESS Brands

Duration: 5 Weeks | Revisions: 2 Rounds
Team Collaboration: Marketing, Product, E-Commerce, Development

Campaign banners

03 ASSETS

Desktop and mobile campaign banners presented within the imPRESS website header, followed by the TikTok placement.

TikTok Shop placement

The campaign banner within the imPRESS TikTok Shop storefront.

imPRESS TikTok Shop mobile storefront — Campaign banner · TikTok Shop

Email Ad

03 ASSETS

Three animated email creatives supporting the collaboration. Scroll inside each mockup to explore the full email.

Animated SMS

03 ASSETS

Three animated creatives designed for SMS campaign messaging.

Amazon experience

04 ASSETS

Description:

I designed the Amazon storefront, product thumbnail content, and desktop and mobile Premium A+ layouts for the KISS and imPRESS collaboration with The Summer I Turned Pretty. The experience brought the campaign’s coastal visuals into a product-focused shopping journey, connecting the collection’s story with the details shoppers need to explore each product.

My focus was on campaign storytelling, clear product education, and a cohesive desktop-to-mobile experience. Lifestyle imagery introduced the collection, while benefit highlights and step-by-step application visuals balanced the emotional story with practical product information.

Focus:

Consistent campaign identity across the storefront and product detail content
Product benefits and visual application guides
Clear content hierarchy for desktop and mobile layouts
A balance of lifestyle inspiration and shopping information

Results:

The final design connected storefront discovery, product exploration, and application guidance through one consistent visual system. Dedicated desktop and mobile layouts carried the campaign’s summer atmosphere across formats, with product benefits and usage instructions presented alongside the collection imagery.

Amazon product thumbnails · Mobile search results
Scroll inside the phone to explore all 3 thumbnails.

KISS The Summer I Turned Pretty product features — desktop — Amazon Premium A+ · Desktop

KISS and imPRESS product features and benefits — mobile — Amazon Premium A+ · Mobile

Product infographics

09 ASSETS

Description:

I created product-focused infographics for the KISS and imPRESS The Summer I Turned Pretty collection to make product benefits, styles, and application steps easier to understand. Across nails and lashes, the visuals paired campaign imagery with concise explanations, giving shoppers practical information alongside the collection’s story.

The design was built to support the path from product interest to purchase: benefit graphics communicate value, style visuals help shoppers explore their options, and application guides address how the products work before customers commit to buying.

Focus:

Clear product benefits and collection details
Step-by-step application guidance for nails and lashes
Scannable visual hierarchy for small screens
Consistent campaign identity across product education assets

Sales Contribution:

These assets were designed to reduce purchase hesitation and support informed product selection by answering common product and usage questions visually. Their role in the sales journey was to connect campaign interest with the information shoppers need to make a purchase decision.